CRM for Automobile Industry
CRM for Automobile Industry - Boost your new car sales, cross-selling opportunities, and service revenue.
Boost your new car sales, cross-selling opportunities, and service revenue.
Ragini M20/12/20233 min reading time
Why used car dealers need a CRM?
CRMs help you sell things more efficiently by guiding you through the sales process. Appzo, for instance, makes it easy to track leads, negotiations, and deals.
- Showroom Executives: Give priority to leads and enhance conversion speed!
- Marketing Executives: Effectively interact with and cultivate potential buyers.
- Showroom Managers: Enhance the rates of converting inquiries into bookings.
- Field Force Agents: Minimize the number of canceled test drive bookings.
- Dealership Owners: Cut down on overhead costs and boost vehicle sales.
- Vehicle Aggregators: Facilitate the exchange of qualified buyers and sellers.
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"We want to be reachable on all channels for our customers.""
Raj Mishra, Head of Marketing
Raj Mishra, Head of MarketingImprove vehicle buyer journeys
Ensure you never overlook incoming inquiries
- Establish a dynamic sales funnel by capturing inquiries from various sources, including:
- Website forms
- Social media
- Buyer referrals
- Walk-in dealership visits
- Aggregators
- Offline expos and auto-shows
Automate lead distribution workflows
- Distribute leads based on criteria that align with your business needs, such as showroom location, buyer's budget, vehicle preferences, or the lead's stage in the sales funnel.
- Limit lead assignments per salesperson to ensure an equitable distribution of tasks among team members.
Streamline response time
- Implement real-time notifications and automated responses across multiple channels for buyers.
- Utilize chatbots to collect buyer interests and inquiries.
- Develop email campaigns to share vehicle catalogs.
- Extend invitations for showroom visits through WhatsApp.
- Omnichannel approach for service and policy reminders.
Automate Your Vehicle Sales Process
Paperless workflow from enquiry to Delivery
- Automate communication touchpoints, streamline e-document collection, and minimize canceled bookings.
- Implement automated reminders for both salespeople and prospects.
- Facilitate document collection and verification through dedicated portals.
- Prompt buyers to finalize bookings with personalized prompts via WhatsApp chatbot and email
Integrate field force, Marketing, Finance and more
- Centralized management of all stakeholders on a unified platform
- Capture and monitor leads from various aggregators.
- Automatically verify and assign qualified leads.
- Distribute leads based on showroom, model, vehicle type, etc.
- Coordinate field meetings for executives.
- Initiate financing processes for buyers.
- Notify prospects about new inventory and promotional offers.
- Simplify partner onboarding procedures.
Boost cross-sales, upgrades and service revenue
- Identify upselling and cross-selling opportunities by tracking buyer interactions on your website and ads.
- Enhance customer lifetime value (CLV) and retention rates by proactively addressing cross-sell, upgrade, and service possibilities.
"We want to be reachable on all channels for our customers.""Raj Mishra, Head of Marketing
Raj Mishra, Head of MarketingManage field force and after-sales services
Field force mobile crm
- Efficiently plan and prioritize test drive bookings.
- Optimize meeting schedules for field representatives.
- Enable on-the-go updates and additions to buyer inquiries.
- Implement geo-fencing for task localization and field sales team tracking.
- Monitor field agent performance and generate funnel reports.
- Facilitate 1-click text/call options for quicker connectivity rates.
After-sale services
- Elevate after-sales services for enhanced customer lifetime value through streamlined and automated processes.
- Schedule timely reminders and alerts for vehicle servicing.
- Facilitate cashless vehicle insurance claims through finance partners.
- Identify opportunities from offers and exchange discounts.
- Provide updates on policy claims and renewal dates.
Revenue reports
- Showcase revenues categorized by showroom, sales executive, and unit-wise metrics.
- Evaluate Field Agent performance based on vehicle type and lead source.
- Analyze business trends at the city, area, aggregator, and buyer persona levels.